National —
According to the Thai government’s report, more than 17.5 million international tourists visited Thailand during the first six months of 2024, generating revenue of 825 billion baht from their spending.
The top five countries with the highest number of tourists are China, Malaysia, India, South Korea, and Russia.
Despite the positive recovery in the number of tourists, the government reported that a key challenge for Thai tourism remains the fact that most foreign tourists still tend to visit only major tourist cities, including Bangkok, Chonburi, and Phuket, with over 49% of tourists travelling to these three provinces.
Meanwhile, Krungsri Research maintained its forecast for the total number of foreign tourists visiting Thailand in 2024 at 35.6 million. This follows a 22.3% increase in June, which saw a total of 2.74 million tourists.
Krungsri Research said the tourism sector is still a significant driver for Thailand’s economic growth. In the first half of this year, the number of international tourists visiting the country represented 88.5% of the same period in 2019 (before the COVID-19 pandemic).
The 825 billion baht revenue from international tourist spending is around 91% of the same period in 2019. Krungsri Research noted this is a significant improvement from 2023, which saw tourism revenue at about 63% of pre-pandemic levels.
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