Thai Government Launches Major Discount Campaign for New Year


BANGKOK (NNT) – The Ministry of Commerce is gearing up for a large-scale promotional event in collaboration with over 300 manufacturers, wholesalers, retailers, and convenience stores. The event, hosted as a New Year’s gift to the public, features price reductions on goods and services in line with the government’s efforts to alleviate the cost of living.

The upcoming discount campaign, set to run from December 15 to January 15, 2024, builds upon a similar project that began on October 2 and will conclude on December 31. In October, the ministry partnered with 288 business operators to slash prices on over 151,676 items nationwide, leading to a substantial cost of living reduction of 2-3 billion baht.

According to Department of Internal Trade (DIT) Director-General Wattanasak Sur-iam, the new price reduction program is expected to be one of the largest of its kind, covering a wide range of products, including food, beverages, essential goods, agricultural products, and services.

The DIT chief stated that the department will continue to monitor 18 product categories, including instant noodles, fresh and canned foods, and medical appliances, to prevent price gouging.

The preceding is a press release from the Thai Government PR Department.

Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for five years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.