TAT Targets 3.5 Trillion Baht Tourism Revenue in 2024


BANGKOK (NNT) – The Tourism Authority of Thailand (TAT) has set a revenue target of 3.5 trillion baht for 2024, with 2.5 trillion baht expected from international tourists and 1 trillion baht from domestic tourism.

Announcing plans to enhance tourism quality and promote sustainable practices, TAT Governor Thapanee Kiatphaibool said efforts will include boosting tourism in secondary cities and reducing dependence on any single market, adding that the agency’s upcoming “365 Days, Marvellous Thailand Every Day” campaign is expected to encourage more frequent and diverse domestic travel.

According to Thapanee, collaboration with the Thai Chamber of Commerce will also help elevate 10 secondary cities, building on the 73.32 million domestic tourist visits in the first 9 months of 2023 that generated 169.608 billion baht.

For international tourism, TAT’s strategies focus on sustainable branding, new market exploration, partnerships, transportation connectivity, and digital marketing. A key goal is the resurgence of Chinese tourists, targeting 8.2 million arrivals in 2024. Despite the focus on China, TAT is also diversifying its approach by targeting markets like Malaysia, India, Russia, Taiwan, and emerging markets such as Saudi Arabia and Southeast Asian countries.

The preceding is a press release from the Thai Government PR Department.

Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for more than four years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.