Thailand Targets Massive Tourism Revenue in 2024


(NNT) – The government is focusing on the tourism sector to generate 3.5 trillion baht this year, promoting Thailand as a year-round destination. In 2023, the country welcomed over 27 million tourists, led by visitors from Malaysia and China. From January to December, tourist numbers reached 27.25 million, in line with government targets.

Malaysia, China, South Korea, India, and Russia were the top contributors to these figures. The government aims to increase tourism revenue by spotlighting both popular and lesser-known locations.

The revenue goal is divided between domestic (1 trillion baht) and international (2.5 trillion baht) tourism. The Tourism Authority of Thailand (TAT) and the Thai Chamber of Commerce are actively promoting provinces like Phrae, Lampang, and Nakhon Sawan for their untapped tourism potential.

The TAT highlights the positive impact of visa-free policies for countries like Kazakhstan, China, and Russia, with plans to extend these benefits. There’s also a discussion about introducing multiple-entry visas.

Tourism operators are also calling for further government support, emphasizing the economic importance of tourism, especially in gateway regions such as Nakhon Ratchasima province, noted for its three UNESCO sites.

The preceding is a press release from the Thai Government PR Department.

Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for more than four years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.