Government Boosts Global Thai Cuisine Appeal


The Ministry of Commerce has initiated “Travel, Taste, Eat Thai SELECT,” a campaign to promote Thai cuisine globally as part of its ‘soft power’ policy.

This effort, led by the Department of International Trade Promotion (DITP), focuses on encouraging Thai restaurants worldwide to obtain the Thai SELECT certification, ensuring the authenticity of Thai food.

Highlighting the global popularity of Thai cuisine, the administration’s support since 2002 has been instrumental in increasing the number of Thai restaurants overseas from 5,500 to 15,000. The Commerce Ministry’s Thai SELECT certification plays a crucial role in maintaining standards for Thai restaurants both in Thailand and abroad.

Currently, there are 17,478 Thai restaurants globally, with 1,546 of them being Thai SELECT certified, mainly concentrated in the US.

The campaign, backed by the Department of Business Development, the Ministry of Tourism and Sports, and the Tourism Authority of Thailand, involves marketing efforts and the creation of tourism paths centered around Thai SELECT restaurants. The approach aims to raise the international stature of Thai cuisine and significantly contribute to Thailand’s economic progress.

The preceding is a press release from the Thai Government PR Department.

Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for more than four years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.